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Learn How To Build & Grow A Successful Ecommerce Business

Mobile First Ecommerce & Why It Matters

Mobile First Ecommerce & Why It Matters

The web is moving to mobile and you should too! Depending on your region and your customer demographics, your percentage of traffic that comes from mobile is likely already over 60%, and that figure is increasing all the time. Therefore it is essential that you think...

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Running an Ecommerce Marketing Calendar

Running an Ecommerce Marketing Calendar

With e-commerce businesses, it’s not uncommon for marketing activity to be sporadic. For smaller companies with limited human resources and budget there is often no time to do much beyond the odd email blast or social media post. However, marketing your business keeps...

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Abandoned Cart Retargeting (How To Win Back Customers)

Abandoned Cart Retargeting (How To Win Back Customers)

Shopping cart abandonment is a major problem for online retailers. The average online shopping cart abandonment rate sits at almost 75%. That means that three out of four consumers who add products to their cart do not complete their purchase, resulting in a huge loss...

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The Importance Of Ecommerce Email Marketing

The Importance Of Ecommerce Email Marketing

Radicati estimates that by 2022, 4.25 billion email users will maintain an average of 1.86 email accounts per user. Although social media's growth in the last decade has prompted digital marketers to shift focus, email marketing for ecommerce is still very much alive...

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Customer Loyalty & Repeat Business for Your Ecommerce Store

Customer Loyalty & Repeat Business for Your Ecommerce Store

Customer loyalty and repeat business are the lifeblood of your ecommerce store. Studies show that as much as 65% of a company's business comes from it's existing customers, and according to Adobe Digital Index, 41% of revenue for e-commerce stores is driven by just 8%...

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How To Increase Your Average Order Value

How To Increase Your Average Order Value

To grow store revenue, business owners typically look at acquiring more customers. However, while it is great to get more traffic through the door (physical or virtual), sometimes the activity costs don't stack up. We've written about it before, but there are really...

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